IBM M2020-229

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IBM SPSS Predictive Analytics Sales Mastery v1 Sample Questions:

1. Which two SPSS Data Collection components make up SPSS Data Entry?

A) Author and Interviewer
B) Author and Reports
C) Author and Scan
D) Interviewer and Reports

2. Which organization is the best prospect for SPSS Statistics?

A) A retail chain looking to build predictive models.
B) An insurance company looking for new ways to retain profitable customers.
C) A government institution looking to validate policy assumptions.
D) A research group looking to craft multi-channel surveys.

3. A customer wants to develop a compelling survey, mine the unstructured responses for meaningful trends and relationships, and then deploy the results. Which SPSS product is NOT required to drive this goal?

A) SPSS Statistics
B) SPSS Modeler Premium
C) SPSS Data Collection
D) SPSS Collaboration and Deployment Services

4. What is the main purpose of segmentation algorithms in SPSS Modeler?

A) To prepare a data set for optimal modeling.
B) To discover linked purchases and other occurrences.
C) To divide the market or customer base into groups.
D) To reduce data to a simpler form.

Solutions: