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Salesforce AP-216

AP-216

Exam Code: AP-216

Exam Name: Marketing Cloud Personalization Accredited Professional

Updated: Aug 14, 2026

Q & A: 122 Questions and Answers

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About Salesforce AP-216 Exam

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Salesforce AP-216 Exam Syllabus Topics:

SectionObjectives
Topic 1: Measurement and Optimization- Reporting and analytics
- Performance optimization strategies
Topic 2: Personalization and Campaign Execution- Campaign setup and delivery
- Experience and content personalization
Topic 3: Data and Audience Management- Segmentation and audience building
- Data collection and ingestion
Topic 4: Marketing Cloud Personalization Fundamentals- Platform architecture and components
- Core concepts of personalization

Salesforce Marketing Cloud Personalization Accredited Professional Sample Questions:

1. What attribute and value is passed in the event API request for returning server side campaigns?

A) Source = Server
B) Server side are always returned
C) Server side = true
D) Server Side messages = 1


2. A brand's website is seeing high traffic but much of the behaviour is anonymous. How does IS unify anonymous identifies?

A) IS users third party software to match anonymous and knows identifies
B) IS synchronise anonymous and knows profiles once a day based or online traffic and data offer sources
C) IS constantly monitors identifying information then user determines matching to determine if two or more profiles identify
D) IS uses probability matching to determine if two or more profiles represent for user identity


3. What three components can a web developer define by pageType?

A) Item Actions
B) Content Zones
C) Campaign
D) Capturing Attribute
E) Goals


4. What are the three types of ingredients available for a recipe?

A) Catalog-based and Trending
B) Recommendations
C) Co-Occurrence
D) Machine Learning
E) Promotions


5. Which global templates do you select and customize to provide trending blog recommendations on the homepage?

A) Banner with CTA
B) Einstein content recommendation
C) Einstein product recommendation
D) Infobar with CTA


Solutions:

Question # 1
Answer: A
Question # 2
Answer: D
Question # 3
Answer: A,B,D
Question # 4
Answer: A,B,C
Question # 5
Answer: B

AP-216 Related Exams
Public-Sector-Solutions - Salesforce Public Sector Solutions Accredited Professional (AP-222) Exam
Salesforce-Communications-Cloud - Salesforce Communications Cloud Accredited Professional (AP) Exam
AP-213 - Manufacturing Cloud Accredited Professional
Manufacturing-Cloud-Professional - Manufacturing Cloud Accredited Professional Exam
AP-214 - Marketing Cloud Advanced Cross Channel Accredited Professional
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