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Salesforce MC-201 Exam Syllabus Topics:
| Section | Weight | Objectives |
|---|---|---|
| Email Marketing | 20% | - Distinguish between an Email and an Email Template - Identify the capabilities and use cases for email given a scenario - Distinguish between the metrics collected in Account Engagement email reporting |
| Account Engagement Forms, Form Handlers and Landing Pages | 20% | - Identify the capabilities, use cases and interpret metrics of Account Engagement forms given a scenario - Identify the capabilities, use cases and interpret reporting metrics for landing pages |
| Lead Management | 24% | - Explain what a Grade measures and how grading is managed - Define the capabilities of a completion action - Identify the capabilities and use cases of custom redirects - Explain the components and use cases of an automation rule - Define the capabilities of a segmentation rule - Distinguish between the capabilities of, use cases for, and how to create different types of lists - Explain what a Score measures and how scoring is managed - Define the capabilities of page actions |
| Administration | 11% | - Explain the relationship between Account Engagement and Salesforce - Illustrate how to create, edit, and map fields - Describe the capabilities of the Account Engagement Recycle Bin |
| Engagement Studio | 17% | - Distinguish between the components of an Engagement Program - Explain Engagement Program structure and capabilities |
| Visitors and Prospects | 8% | - Apply the appropriate plan of action using Prospect Audits given a scenario - Describe the relationship between visitors and prospects |
Salesforce Certified Marketing Cloud Account Engagement Specialist Sample Questions:
1. A user wants to increase a prospect's score an additional five points every time a specific form is completed. The score increase should occur upon form submission.
What automation tool should be used to accomplish this?
A) Custom redirect
B) Completion action
C) Segmentation rule
D) Engagement studio
2. What can the GoToWebinar connector do?
A) Automatically pull in prospects who exist in GoToWebinar but not Marketing Cloud Account Engagement
B) Register prospects for GoToWebinar events
C) Display registrations and attendance as activities
D) Pulls in Marketing Cloud Account Engagement emails to use in GoToWebinar
E) Display how long a prospect watched a webinar
3. On which two types of domains does Marketing Cloud Account Engagement set cookies? (Choose two answers.)
A) Mobile domains
B) Marketing Cloud Account Engagement domains
C) Tracker domains
D) Social media domains
4. There are absolutely no restrictions on how you assign custom users abilities.
A) False
B) True
5. What does Marketing Cloud Account Engagement use to track HTML email opens?
A) Opens are only tracked if a link is clicked; otherwise they are NOT tracked.
B) A tracking pixel loads on HTML emails when images are downloaded.
C) A tracking link is used as soon as a prospect clicks to open the email.
D) A tracking pixel loads on text emails when images are downloaded.
Solutions:
| Question # 1 Answer: B | Question # 2 Answer: A,B,C | Question # 3 Answer: B,C | Question # 4 Answer: A | Question # 5 Answer: B |
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