PDF Version DemoTotal Exam cost you have to pay for taking the 200-101 Exam
The cost of taking the Facebook 200-101 is $150. However, there are discounts available to students and employees of various companies.
Reference: https://www.facebook.com/business/learn/certification/exams/200-101-exam#
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Facebook 200-101 Exam Syllabus Topics:
| Section | Objectives |
|---|---|
| Topic 1: Marketing Analytics | - Reporting and visualization - Audience insights and segmentation - Campaign performance analysis |
| Topic 2: Data Integration and Signal Quality | - Data governance and signal loss mitigation - Meta Pixel and Conversions API |
| Topic 3: Advanced Marketing Science Concepts | - Marketing Mix Modeling (MMM) - Privacy-safe measurement approaches - Cross-channel measurement strategies |
| Topic 4: Measurement Foundations | - Core metrics and KPIs - Attribution concepts - Data collection principles |
| Topic 5: Experimentation and Lift Measurement | - A/B testing principles - Conversion lift studies - Incrementality measurement |
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