Adobe AD0-E607

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Adobe Journey Optimizer Business Practitioner Professional Sample Questions:

1. A marketing manager wants to prevent customers from receiving too many messages in a short period. The rule is that no customer should receive more than one promotional message (email or SMS) per day.
Which two components must be configured to enforce this rule across all promotional campaigns and journeys? (Choose 2.)

A) A global Frequency Rule defining the 1-message-per-day limit.
B) A suppression list containing all recently contacted customers.
C) A "Promotional" category applied to all relevant messages.
D) A journey-level property to cap entrances.
E) A 'Condition' activity in each journey to check the last contact time.

2. An email developer is building a data-driven email that must render a list of recommended products for a customer. The product data (name, image URL, price) is available as a `listString` (an array of objects) on the customer's profile.
When the developer tries to use the simple personalization picker to insert the product name, the field is disabled.
Why is this happening and what must be done?

A) The field is disabled because `listString` fields can only be used in the advanced expression editor and require a "for each" loop to iterate through the items.
B) The field is disabled because the developer does not have the correct permissions to use list-type fields.
C) The field is disabled because lists cannot be used for personalization. The data must be flattened into separate attributes first.
D) The field is disabled because the email template does not support list rendering.

3. A data steward is responsible for ensuring that sensitive customer address data (street, city, state, zip) ingested into a new schema complies with company policy. The policy states this data cannot be used for profiling or personalization without specific consent.
What is the most appropriate action for the steward to take in the schema editor to support this data governance policy?

A) Remove the fields from the schema and store them in a separate system.
B) Set the entire schema to be read-only.
C) Encrypt the fields in the schema.
D) Apply a Data Usage Label (e.g., C5 - No Profiling) to the relevant fields in the schema.

4. A junior marketing associate needs to create a promotional email. A core requirement is that the email must strictly follow the company's brand guidelines, which are embedded in a standard layout including a specific header, footer, and brand colors.
What is the best starting point for the associate to create this new email and ensure brand consistency?

A) Use a pre-existing Content Template that has been designed with the standard brand layout.
B) Import an HTML file containing the required layout.
C) Create a new email from scratch and manually apply the brand styles.
D) Create a new Campaign and add an email action.

5. A marketing manager is reviewing the validation process for a journey. The journey has a maximum capacity of 100 simultaneous test profiles in a single test session. The QA team needs to test with 150 different profile variations.
How can the QA team test all 150 profiles?

A) They must duplicate the journey and split the test profiles between the two copies.
B) They cannot; the limit is a hard cap per journey.
C) They can run the first 100 profiles, disable and then re-enable test mode to start a new session for the remaining 50.
D) They can request an administrator to increase the test profile limit for this specific journey.

Solutions: