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Salesforce AP-212 Exam Syllabus Topics:
| Section | Weight | Objectives |
|---|---|---|
| Topic 1: Points and Rewards Management | 20% | - Process point transactions (earning, redeeming, adjusting) - Implement point expiration and adjustment rules - Manage loyalty currency (points) operations - Configure reward types and catalogs |
| Topic 2: Partner Management | 10% | - Manage partner program participation - Set up partner earning and redemption rules - Configure loyalty partners and relationships |
| Topic 3: Loyalty Management Fundamentals | 15% | - Describe the core concepts of loyalty management - Identify key business outcomes loyalty management drives - Explain loyalty program types and structures |
| Topic 4: Member Management | 20% | - Create and manage loyalty program members - Configure member tiers and benefits - Manage member enrollment and registration - Implement member lifecycle stages |
| Topic 5: Analytics and Reporting | 10% | - Analyze member engagement and program performance - Monitor loyalty metrics and KPIs - Use Loyalty Management reporting features |
| Topic 6: Loyalty Program Configuration | 25% | - Implement program mechanics and journey milestones - Design tier structures and qualification criteria - Set up loyalty programs, rules, and promotions - Configure earning and redemption rules |
Salesforce Loyalty Management Accredited Professional Sample Questions:
Question #1
How should a Loyalty Management consultant integrate Marketing Cloud with Loyalty Management in order to create journeys for promotions?
A. Use Marketing Cloud Connect
B. Use Marketing Cloud Server-Side JavaScript
C. Use Custom Apex code via a middleware ETL tool
D. Use Salesforce Customer Data Platform
Question #2
Universal Containers (UC) plans to implement Salesforce Loyalty Management for a new Loyalty program; however, its operations team remains skeptical about the Loyalty solutions, such as rules, processes, and benefit types.
Which option should UC consider when planning its implementation to ensure staff is helping to boost adoption and engagement?
A. Describe the initiative to the Chief Marketing Officer team for their approval
B. Define a strategy led by marketing and involving the finance team.
C. Define a strategy led by marketing and involving the analytics team.
D. Define a company-wide initiative, including an operations team.
Question #3
A Consultant needs to design a new tier-upgrade process for a new Loyalty Program. The custom object to store the qualified members and a batch job is identified for this process.
Which two components should the Consultant select for this process?
A. A data-processing-engine (DPE) to identify the qualified members
B. A flow to perform the tier-upgrade rule and another flow to perform the tier-upgrade orchestration process
C. A flow to perform both tier-upgrade rule and tier-upgrade orchestration process
D. A flow to schedule and process the custom object's pending records and another flow to perform tier-upgrade orchestration process
Question #4
Cloud Kicks has tasked its Loyalty Consultant with setting up its new Loyalty Management platform. The business requirement is to create personalized experiences across its customer journey.
Which solution should the Loyalty Consultant utilize to create personalized customer experiences?
A. Salesforce Order Management System
B. Salesforce Sales Cloud
C. Salesforce Slack
D. Salesforce Marketing Cloud
Question #5
Universal container launched a Loyalty Program. The salesforce Administrator to..... to create a private portal for the Loyalty Program.
What is the last step the Salesforce Administrator must complete?
A. Create the Experience Cloud site
B. Associate the Loyalty Program with the site
C. Activate the Experience Cloud site
D. Add the relevant Experience Cloud components to the pages
Solutions:
| Question #1 Answer: A | Question #2 Answer: D | Question #3 Answer: A,B | Question #4 Answer: D | Question #5 Answer: C |



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