Oracle 1Z0-1031

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Oracle Marketing Cloud Data Management Platform 2019 Implementation Essentials Sample Questions:

1. Your client wants to run a campaign with a media execution partner that currently does not have an app in the Oracle BlueKai app catalog. What should they do?

A) Configure the campaign to deliver audience data directly to the partner's web page via JS container tag.
B) It is not possible to run campaigns with partners that do not currently have apps in the Oracle BlueKai app catalog.
C) Create a Dynamic Synchronous container to support the transfer of data.
D) Manually enter the pixel required for sending campaign data to the partner.
E) Configure custom parameters to deliver data to the media execution partner

2. What is the CPS pricing model?

A) This model allows clients to purchase data based on the overall win rate of the campaign.
B) This model allows clients to purchase data on a cost per 1,000 impressions basis.
C) This model allows clients to purchase data according to the specific terms in their contract for acquiring third-party data from a particular App Partner.
D) This model allows clients to purchase data each time the campaign wins a unique customer attribute.
E) This model allows clients to purchase data on a cost per category agreement.

3. Which scenario requires taxonomy updates?

A) Some categories have zero inventory.
B) No categories have inventory of more than 10,000 users.
C) All categories have inventory of more than 10,000 users.
D) Some categories have more than 100,000 inventory.

4. You want to target four unique sets of user profiles for creative effectiveness testing.
How should you structure the audience(s)?

A) Create four audiences with the same categories, and include 1-3 unique A/B test group categories as a separate segment.
B) Create one audience with four segments, and have each segment include 1-3 unique A/B test group categories.
C) Create four audiences with the same categories, and include 1-3 unique A/B test group categories with the categories in segment 1.
D) Create four audiences with any combination of unique categories, and include 1-3 unique A/B test group categories with the categories in segment 1.
E) Create four audiences with any combination of categories, as long as each category included is unique and not repeated in the other three audiences.

5. There are several ways of sending data out of the DMP. Identify two data transfer mechanisms from the following that require the use of a regex pixel. (Choose two.)

A) Real-time server data transfer
B) Paste a pixel campaign delivery.
C) Batch server data transfer
D) User Data API
E) JSON return tag

Solutions: