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CMA Category-Manager Exam Syllabus Topics:
| Section | Weight | Objectives |
|---|---|---|
| Topic 1: Tactical Planning & Execution | 25% | - Efficient Assortment Development - Promotional Strategy & Evaluation - Pricing Strategy & Analysis - Space Management & Store Clustering |
| Topic 2: Data Competency & Analysis | 25% | - Panel Data & Advanced Analytics - POS Data Analytics - Shopper Data & Geo-demographic Analysis |
| Topic 3: Category Assessment & Strategy | 25% | - Root Cause Analysis & Insight Generation - Category Definition, Segmentation & Role - Category Health Measurement |
| Topic 4: Business & Supply Chain Knowledge | 15% | - Supply Chain Principles - Retailer Economics & Profitability |
| Topic 5: Professional Standards & Communication | 10% | - Fact-Based Storytelling & Presentation - Ethics & Legal Implications |
CMA Certified Professional Category Manager (CPCM) Sample Questions:
Question 1
What does the Product Demographic Affinity Profile (PDAP) Index measure?
A. The strength of a demographic group's preference for a product or category compared to the general population.
B. The percentage of a product's sales within a specific region.
C. The likelihood of a product succeeding in a new market.
D. The total sales of a product to all demographic groups.
Question 2
Using the formula for ACV weighted distribution, calculate the ACV for a product available in stores with total sales of $2,000,000 and $3,000,000, in a market where the total sales of all stores are $10,000,000.
A. 50%
B. 100%
C. 66%
D. 30%
Question 3
What does a high Sales per Point of Weighted Distribution (SPWD) indicate about a product's performance?
A. It indicates strong sales performance relative to the product's distribution.
B. It suggests the product is underperforming in its available outlets
C. It reflects the total revenue generated by the product.
D. It shows that the product is available in a large number of stores.
Question 4
What are the primary data sources for shopper insights?
A. Retailer Loyalty
B. Retailer Loyalty Data and Syndicated Panel Data
C. Retailer Loyalty Data, Syndicated Panel Data, Syndicated POS Data and Retailer Loyalty Data
D. Retailer Loyalty Data, Syndicated Panel Data and Syndicated POS Data
Question 5
Which phase of analytics uses past data and models to estimate what's likely to happen next?
A. Generative
B. Predictive
C. Prescriptive
D. Descriptive
Solutions:
| Question 1 Answer: A | Question 2 Answer: A | Question 3 Answer: A | Question 4 Answer: D | Question 5 Answer: B |
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