Salesforce EEB101

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Carefully written content

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Salesforce Email Essentials (EEB101) Sample Questions:

1. A marketer at Northern Trail Outfitters (NTO) has been tasked with growing its email subscriber audience.
Which three best practices should the marketer keep in mind while trying to acquire new email subscribers? Choose 3 answers

A) Automatically opt-in all new customers.
B) Ask for detailed demographic information.
C) Use explicit opt-in for any new web sign-ups.
D) Set expectations on send frequency and schedule.
E) Tell customers why they want to receive NTO emails.

2. What are some of the best practices to drive engagement with email marketing? (Choose 3)

A) A/B Testing to see what resonates.
B) integrate email marketing and CRM systems
C) go Social
D) segment your communications.
E) Design for Mobile

3. What can you test with A/B Testing?

A) Dates and Times sent out
B) Subject Lines
C) All of the above
D) Content areas
E) From Name
F) Email Message

4. A file is received daily from a data provider to the account SFTP. This file needs to be imported into Marketing Cloud as soon as it arrives. The arrival time of this file varies by several hours from day to day.
What tools should be used to accomplish this?

A) Journey Builder Fire Event Entry Source
B) Automation Studio File Drop Starting Source
C) Journey Builder Import Activity Entry Source
D) Automation Studio Schedule Starting Source

5. Northern Trail Outfitters uses HTML emails that have headers and footers coded into the email.
What tool can the marketer use to control default headers and footers on email sends?

A) Delivery Profile
B) Dynamic Content
C) AMPscript Lookups
D) Sender Profile

Solutions: