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HP HP2-B22

HP2-B22

Exam Code: HP2-B22

Exam Name: IPG Sales Fundamentals v8.1

Updated: Aug 29, 2026

Q & A: 75 Questions and Answers

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HP HP2-B22 Exam Syllabus Topics:

SectionObjectives
HP Printing Supplies and Consumables- Competitive supplies positioning
  • 1. Counterfeit and third-party risks
    - Original HP supplies value proposition
    • 1. Print quality and reliability
      • 2. Total cost of ownership considerations
        Competitive Landscape- HP positioning strategy
        • 1. Brand trust and ecosystem strength
          - Printer market competitors
          • 1. Key competitive differentiators
            HP Imaging and Printing Group (IPG) Portfolio Overview- Printing ecosystem
            • 1. Hardware, software, and services integration
              • 2. Managed Print Services (MPS)
                - Printers and multifunction devices
                • 1. Laser printing solutions
                  • 2. Inkjet printing solutions
                    Services and Solutions- Managed Print Services (MPS)
                    • 1. Cost control and optimization
                      • 2. Device lifecycle management
                        - Security and sustainability
                        • 1. Secure printing solutions
                          • 2. Environmental sustainability programs
                            Customer Needs and Sales Positioning- Identifying customer printing requirements
                            • 1. Usage patterns and workload analysis
                              • 2. Small business vs enterprise needs
                                - Solution selling approach
                                • 1. ROI and efficiency arguments
                                  • 2. Value-based selling techniques

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