Salesforce MCE-Con-201

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Salesforce MCE-Con-201 Exam Syllabus Topics:

Salesforce Certified Marketing Cloud Engagement Consultant Sample Questions:

Question #1
A customer has curated a list of known email addresses belonging to competitors. They want to ensure none of these competitors receive their emails.
What should a consultant recommend?

A. Populate a list using a query to exclude the subscriber key.
B. Create an auto-suppression list populated with the known email addresses.
C. Create an auto-suppression list populated with subscriber keys.
D. Create an exclusion list with the known email addresses.

Question #2
A customer wants to report on ' Not Sent ' contacts in Journey Builder emails.
Which method should be used?

A. Query the Sent Data View for the contact ' s send status.
B. Use Analytics Builder Intelligence Reports.
C. Use an automation with Tracking Extract.
D. Use the standard report ' Subscribers Not Sent to ' .

Question #3
A consultant explains how a sending domain differs from a customer ' s primary domain. The customer is evaluating their options around configuring their domain.
Which two questions should their IT team be asked? (Choose 2)

A. Can they provide access for Marketing Cloud to update the DNS records?
B. Will they be able to create and post DNS files when self-hosting?
C. Are they able to modify their domain configuration ' s DNS entries?
D. Does their company allow delegation of subdomains to third parties?

Question #4
Northern Trail Outfitters is having their regional supplier conference and wants to allow attendees to request event-specific safety notifications, schedule or room changes, and surprise pop-up sessions. Information on attendees and their leads are coming from Sales Cloud.
Which solution should they use?

A. Existing Email Event Notification Subscription
B. Keyword opt-in and SMS Messaging
C. CloudPages opt-in to Event Journey
D. Smart Capture and Triggered email messaging

Question #5
A customer wants to set up a real-time, API-driven way to be alerted when transactional messages fail to send out of Marketing Cloud. They are currently in the process of hiring a full-time developer but want an implementation in place for the developer to maintain.
What should the customer have in place to ensure this solution can be implemented?

A. An Interaction Studio instance to ingest their data
B. A Datorama instance to ingest their data
C. An external system to receive and confirm callback and subscriptions
D. A Transactional Journey with the Not Sent Notification activity included

Solutions: