GCCC SCMP

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GCCC Strategic Communication Management Professional Sample Questions:

1. Which of the following is an example of a quantitative research method?

A) Narrative research
B) Case studies
C) Longitudinal studies
D) Interviews

2. A communication manager works in an external stakeholder relations position. A business executive must deliver difficult news to a variety of stakeholders, industries, and association representatives. It is expected that the organization's changes will cause much dismay, but the communication manager believes there is an opportunity to engage external stakeholders in order to effectively influence opinion. The BEST way to deliver bad news to the stakeholders includes:

A) conducting quarterly surveys to monitor their opinions.
B) providing weekly statements to explain why the changes are necessary.
C) holding face-to-face meetings to create open conversation.
D) writing position papers to justify the changes.

3. Which global communication trends impact how a marketing communication team may function?

A) The irrelevance of local media tracking and analysis
B) The use of media outlets and influencers to promote a brand
C) The lack of convergence between internal and external stakeholders
D) The growth of streaming video and audio platforms

4. Which of the following is MOST important for the successful integration of the communication function into an organization?

A) A mandate from senior leadership
B) A cross-functional communication committee
C) A detailed brand outline
D) A comprehensive communication strategy

5. A law firm is preparing to defend a client accused of embezzling funds from investors across the country and there is a significant potential for negative publicity for both the client and the firm. What should be the PRIMARY focus when preparing the litigation public relations plan?

A) To sway public opinion to the client's innocence before a jury is selected
B) To develop an internet strategy and monitor public opinion about the client and firm
C) To enhance the firm's reputation for accepting difficult cases
D) To take charge of the story line to ensure accuracy and a unified voice

Solutions: